Zero-fuss Property Management in Santa Cruz
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Maximize your property investment in with a smooth and easy rental process. Every time.
Your rental home is filled faster with pre-qualified renters
Dependable Maintenance Service
Our support team is always available to provide you worry-free home upkeep.
Real-Income and Expenses
Grow your portfolio with more informed decisions using our income and expense tracker.
Doors under management
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Learn more about the Santa Cruz market
Frequently Asked Questions
1. How much does Poplar charge for property management in Santa Cruz
On average, Poplar charges 2-3% lower than our competitors. Price will depend on your portfolio size and monthly rent.
2. What property management services does Poplar offer in Santa Cruz
Poplar Homes offers two service tiers: Standard Management and Poplar 360.
Our Leasing service includes marketing your listing on multiple listings, on-demand Self-Tours, quick and thorough tenant screening, and lease preparation. With our Leasing service, you can get high-quality renters for a one-time leasing fee of 75% of the 1st month’s rent for Santa Cruz properties.
Basic Management is our comprehensive property management plan with a one-time leasing fee of 50% of the first month’s rent and a monthly recurring fee of 8% of the rent (or a minimum of $150). It includes all our Leasing services plus the following:
- 3D Virtual Tours
- Move-in and move-out inspections
- Automated online rent payments
- Easy online expense and income tracking
- 24/7 maintenance support
- Rent guarantee and eviction coverage*
*Poplar Homes’ Rent Guarantee and Eviction Coverage have been reinstated as of March 7, 2022. All new and current customers are eligible for these service features, subject to existing terms and conditions.
3. What is Poplar 360
Poplar Homes 360 is our all-inclusive maintenance service that helps owners maintain and upgrade their property to get maximum return with little to no effort.
Our 360 services include all Leasing and Standard Management features plus maintenance credit of up to $3000* and capital improvement credits upon each renewal year. For properties in Santa Cruz, there is a one-time leasing fee of 50% of one month’s rent and a monthly recurring fee of 11% of the rent (or a minimum of $235) for Poplar 360.
*Terms and conditions apply. Check out Poplar Homes 360 page for more details.